WORK EXPERIENCE

Sam’s Club | Senior UX Manager | Jan 2024 – Present

Lead UX strategy and execution for membership retention, renewals, Auto Renew, upgrades, and downgrades, ensuring alignment with business objectives and driving seamless customer experiences. Partnered with Product, Engineering, and Business teams to execute scalable design solutions that enhance user engagement and revenue growth.

• Redesigned the membership renewal experience, improving digital adoption and streamlining the process for members.

• Led enhancements to Auto Renew functionality, optimizing the opt-out experience and increasing retention rates.

• Developed standalone Upgrade and Renew flows, driving increased membership conversions.

• Improved discoverability of membership benefits, optimizing key touchpoints to encourage upgrades and renewals.

• Presented at Sam’s Club’s first Design Conference ("Reimagine Retail"), sharing strategic insights on UX leadership.

• Advocated for accessibility and inclusive design, embedding compliance best practices across teams.

Sam’s Club | Lead Product Designer | Mar 2022 – Jan 2024

Drove UX initiatives to improve membership experiences, focusing on streamlining digital interactions, increasing renewals, and enhancing user engagement.

• Led a team of designers to optimize retentionuser flows, leading to increased adoption and frictionless renewals.

• Designed and optimized an associateapplication, eliminating legacy dependencies and improving cross-channel consistency.

• Collaborated with product teams to align design efforts with key business priorities and drive a user-first approach.

Klover | Head of Product Design | Nov 2021 – Feb 2022

Led the Rebranding and Future Design Vision of the Consumer and B2B Platform.

• Led the ideation, research and process of rebranding to establish a more mature Brand Identity.

• Redesigned the onboarding experience to boost conversion.

• Sole Designer of their new B2B Advertiser dashboard.

• Led the hiring process to scale up the team.

LTK (rewardStyle) | Lead Product Designer | Mar 2016 – Nov 2021

Owned the design for LTK Shopping Video in the LIKEtoKNOW.it app and was awarded “Best Digital Video Monetization Program” in the 2021 Digiday Video and TV Awards.

• Mentored and managed teams of designers throughout different stages of their careers and helped them plan, develop and grow.

• Partnered with design leadership to align business owners and engineering managers, to evaluate success criteria and prioritize an

efficient roadmap.

• Advocated and mentored UX best practices across teams.

• Evaluated team design methods, explorations, technical solutions and tradeoff rationale along with a recommendation to team partners, business stakeholders and UX leadership.

• Designed the UI/UX of the LiketoKnow.it shopping app (Day 1 to launch) –Featured in App Store “New apps we love” and had 1 Million shoppers in the first 9 months.

• Lead and contributed to design projects end-to-end.

• Oversaw and lead all the Sales and Campaign reporting product on our Brand Influencer Collaboration platform, after researching and documenting our current experience.

Mobiware | Lead Product Designer Mar 2016 – March 2016

Freelance UX Designer Aug 2009 – Jan 2015