A brand is not a logo and color palette; it’s the holistic journey a user goes through. It’s how we communicate who and what we are, a place of discovery and inspiration vs. just a utility today. Design communicates stories and solves problems in emotionally compelling ways. It reinforces the meaning of content and helps users make connections. Even the most mundane interactions can be turned into memorable experiences; it’s the subtle color nod, interactions, animations, tone of voice throughout the experience — each touchpoint is an opportunity to increase brand awareness and build brand loyalty.
