LTK App MVP
Role: Sole Product Designer
Task : Conceptualize and design the UI/UX of the LiketoKnow.it shopping app (Day 1 to launch) – Featured in App Store “New apps we love” and had 1 Million shoppers in the first 9 months
"LIKEtoKNOW.it is the only technology that connects mobile social content to commerce and tracks sales cross-channel and on a global scale,and it attracts an audience with purchase intent"
-Founder Amber Venz Box
Process
Double Diamond design framework
The Why…
We are continuing to innovate to accommodate our consumers
Their behavior is changing
They have more options than ever before when discovering content
They are doing most of that discovery from their phones
Creating a more valuable experience for all of our partners
Consumers get everything they loved about LIKEtoKNOW.it and a whole lot more
For our Influencers, the app enhances our ability to reward the influencer community for their work
For brands, it allows us to expand our reporting- giving us a more accurate picture of the reach and engagement on our influencers content
We have created the technical infrastructure that will ensure continued global growth
The continued growth of our Influencers and brands
Cross-platform
Global
Penetrate mobile closed socialc
Mapping Workflows
It's important to capture the whole picture before you start building or even designing. Maps help align the team and stakeholders around the problem space.
We primarily focused on the Onboarding workflow one of our main KRs was to get 1 million unique signups in 12 months.
Problem
How do we balance a one solutions with the desire to customize messages for different social/blog channels?
Identify specific needs for each social channel
•Influencers need to include www.liketk.it link in
•LTK team needs Influencers to tag @liketoknow.it & @liketoknow.it.home (& future channels @liketoknow.it.XYZ)
•Hashtags are relevant on Instagram, but not on Snapchat (or other channels)
Snapchat
•Caption lengths vary by social platform (e.g., snapchat is limited)
•Snapchat-specific content may not be desirable on the LTK Widget by Influencers
• Snapchat-specific content may not be desirable on LTK Profile
Weibo/WeChat:
•Need additional information about publishing on these platforms
•Need to develop promotional plan to build in specific bundle/education
