LTK Wish List - Sharing
Role: Product Designer
Task : Conceptualize and design the UI/UX of the LiketoKnow.it app “Wish List” experience that would empower discovery-based shopping
Problem + Feature Request + Hypothesis
LIKEtoKNOW.it registered user growth has flatlined over time and both daily actives and monthly actives has remained consistent but not on the rise for several months now.
Shared Collection enables consumers to share influencers’ curated items to their friends and family.
LIKEtoKNOW.it is a shopping app that lets users shop real looks from influencers, tastemakers, stylists, and celebrities across all lifestyle categories – fashion, home, beauty, family, and more. LTK is the first app to provide a 100% shoppable inspiration where products are featured in the context of real people’s lives, not the typical sterile product shots that consumers are accustomed to on desktop and retail experiences.
We had the initiative to convert shoppers to buyers, and I feel like saving products lends to that in a straight forward way.
Favoriting Activity
We noticed steady growth in ‘favoriting activity’ and decided to test out the hypothesis that giving users the ability to group and sort through their favorites would further boost this trend line
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Persona
We revisited and revised our existing persona before the start of this project to make sure it was up to date
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User Cohorts
We also found the need to further section out into various cohorts to make sure all needs were accounted for
Usability Sessions
Details:
I led a usability session held in NYC with 16 Users from various cohorts - 1 hour sessions
Exercises:
Interview
Feature Rating
Usability Tasks with Prototypes
Card Sorting
A/B testing
OKRs
All design designs are directly or indirectly linked to our business OKRS.
Increase in % app downloads
Increase in % resurrected customers
Monthly decrease in churn
Growth in earnings per user
This strengthens our flywheel and drives up the competence of the purchase, average order values and ultimately our influencers’ businesses.
The Why
Provide LIKEtoKNOW.it consumers with the ability to easily share their curated wish collections with friends and family, to encourage:
Viral growth through sharing.
Incremental revenue growth through email service or SMS.
Increased value prop of the app during high sales seasons
Define
During the Defining process I worked cross functionally with product and engineering to help start brainstorming solutions and to understand scope and feasibility for MVP.
We also:
Aligned with the OKRs.
Partnered with BI and Legal
Constructed a competitive analysis
Wireframed possible solutions and workflows
Journey mapped
Wireframing
Key Focus areas:
Sharing UX : iOS share drawer or Custom
What gets shared - Link OR Text
Output Image (Gift Guide)
Hi -Fidelity
After testing the Low-fi wireframes, we defined A/B versions of the app. The phased release was success and within a week we released it to 100% of the users.
