LTK Shopping Video
Role: Sole Product Designer
Task : Create an experience within the app ,that allows consumers to experience and engage with shoppable content with integrated videos.
Created specifically for the mobile, online shopper
Brings confidence to the purchase through education
A storytelling tool that brings emotional value to products
Brings content and commerce together
Why?
Currently in the world of social media, there’s no denying that short-form video is king.
Thanks to the growth of TikTok, a popular app that saw explosive growth during the pandemic, creating bite-sized video clips has become more than just a side hustle for influencers, as a nearly non-negotiable part of their business.
And with that, LikeToKnow.It, the influencer shopping app owned by monetization platform rewardStyle, is rolling out shopping video to the platform. It’s exactly what it sounds like: Shoppable video content. Five thousand retailers are already integrated for Shopping Video.
Why it matters
Increase Conversion Rate by bringing confidence to the purchase & Increase AOV by promoting value of product and increasing emotional appeal
